How Stadium Naming Rights Became Mainstream
And why this Caribbean venue is joining the party
Whatsup Squad,
It may not matter to the average fan whether LeBron James plays at the Staples Center or the Crypto Arena, but the business of stadium naming rights is a huge revenue driver in modern sports.
What is a Naming Rights Agreement?
In this context, a naming rights agreement is a contract between a company and an owner of a stadium.
This enhances …
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