Whatsup Squad,
With over 2 billion fans, cricket is the world’s second-most popular sport.
Still, the sport’s market largely remains limited to a handful of countries. In the US, only 1% of consumers follow the sport.
Now, thanks to Twenty20 (T20) cricket, that’s beginning to change.
🏏 The Rise of T20
Invented in the early 2000s, T20 matches are designed f…
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