Mapping the NIL Ecosystem

And the opportunity ahead for athletes

Whatsup Squad,

As the college athletic calendar winds down, developments in name, image, and likeness (NIL) are heating up.

The industry is evolving rapidly, so it can be hard to keep track of all the moving parts.

Before we get into what the future of NIL will look like, here’s a map of the landscape today.

The NIL Landscape