BACKCOURT Business

BACKCOURT Business

The Hottest League in Sports – WNBA Deep Dive

Inside the league's evolution from founding to expanding, contracting, and now expanding again

Darren Douglas
Sep 20, 2024
∙ Paid

Whatsup Squad,

Women’s sports are undoubtedly having a moment.

And the WNBA remains front and center.

How We Got Here

The WNBA launched on the heels of a highly-publicized gold medal run by the “Women’s Dream Team” at the 1996 Summer Olympic Games in Atlanta.

Led by players like Sheryl Swoops and Lisa Leslie, the 1996 team tested the viability of women's pr…

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