Why Jamaica's Running Boom is a Win-Win for Tourists and Locals
And how road races are reshaping public health and tourism
Whatsup Squad,
Jamaicans love to run.
But the country better known for producing great sprinters is embracing distance-running in a big way.
Montego Bay’s Moment
Earlier this month, Executive Chairman of Sandals Resorts, Adam Stewart was overwhelmed by the remarkable turnout for the Jill Stewart MoBay City Run.
The race, renamed in honor of Stewart’s late wife, drew a record turnout of approximately 6,500 local and international participants.
Participating in the event for the first time, Prime Minister Dr Andrew Holness praised the event for its execution and growth potential.
Races like this generate significant income for local businesses, create employment opportunities, and elevate Jamaica’s profile on the international stage.
With continued support and strategic planning, the Jill Stewart MoBay City Run can grow into a major international race that attracts overseas patrons year after year seeking a unique Caribbean running experience.
That said, this event is not the only racing opportunity for locals and visitors.
Reggae Marathon Sets the Bar
Just as Montego Bay had its moment with the Jill Stewart MoBay City Run, Kingston had a watershed moment at the 2025 Sagicor Sigma Corporate Run.
The February event set a new record by raising over $800,000 for critical causes and attracting over 30,000 participants.
And later this year, Kingston will host its biggest road race ever.
Sunday, December 7, will mark the Kingston debut for one of Jamaica’s most celebrated sporting events.
After being held in Negril’s iconic Seven Mile Beach for over two decades, the Reggae Marathon is moving to the Kingston waterfront for its 25th anniversary.
The move will introduce runners to the capital’s vibrant energy, historic landmarks, and picturesque harbor views.
In 2024, runners from more than 25 countries participated in the event.
Named one the top half marathons globally by Runner’s World, the Reggae Marathon continues to build on its reputation as a global destination race.
Movement as Medicine
Along with being a boost for tourism, these races have major health benefits.
For over 20 years, Running Events Jamaica has been promoting a healthy lifestyle through running.
Their extensive portfolio of races, including collaborations with various organizations, has also facilitated public education on health issues.
Specialized events, such as walk-runs for prostate and breast cancer awareness, have integrated health education and emphasized the importance of preventive measures.
According to the Pan American Health Organization (PAHO), non-communicable diseases (NCDs) such as cardiovascular diseases, diabetes, chronic respiratory diseases, and cancers, are responsible for 80% of deaths in Jamaica.
To address the prevalence of these diseases and to increase participation in physical activity, the MOHW relies on partners like Running Events Jamaica and events like the Reggae Marathon.
“MOHW’s collaboration with Running Events Jamaica and Reggae Marathon has facilitated a broader focus on health promotion, leading to an increase in community-based fitness activities and greater public awareness of health issues.”
- Takese Foga, Director of Health Promotion and Education at the MOHW
As part of its continued efforts, the MOHW celebrated Move for Health Day on Saturday, May 10. That same weekend, they also participated in the Guardian Life Night Run.
Leading up to May 10, faith-based organizations were specifically targeted and encouraged to promote physical activity among their followers as well as to incorporate movement into their worship sessions.
This strategy leveraged the wide influence of religious communities to spread the message of healthy living and encourage long-term behavior change.
Put simply, Jamaica’s surge in distance running events reflects a broader movement towards health and wellness.
Final Thoughts
From Montego Bay to Kingston, Jamaica already has a solid foundation of races to attract both competitive and leisure runners.
Road races not only offer a platform for sustainable sports tourism, but they also encourage more physical activity among local residents.
Beyond the big-ticket events, run clubs like Pacers Running Club and Jamdammers are fueling Jamaica’s new fitness culture from the ground up.
These clubs foster community and consistency because running is not about being the fastest; it’s about showing up.
I’ve never run a marathon (or even a half-marathon), but Jamaica seems like the perfect place to start.
Until next time ✌🏾
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